Regardless of the size of the business, social media marketing has become vital for all. It is no longer an option for a business to avoid social media if it wishes to remain relevant. These platforms have helped a number of businesses expand and grow exponentially, but this has only been possible when things are done right. Even though it has been around for a while, not many businesses have been able to figure out how to create an effective social media marketing plan. The key is knowing what steps to follow, which are outlined below:
Step 1: You should audit your current social media presence
Before you make strategies for the future to decide where you are going, you need to understand where you are. You have a presence on social media, but you need to assess it properly. On which platforms are you currently active? Highlight the ones that are bringing you the most value. You need to know if you have optimized them properly with cover and photo images, URL, bio etc. Compare your profile with your competitors and see what is missing, if anything.
Step 2: Understand your ideal customer
This is where you have to get very specific. You cannot be vague about who you are targeting with your marketing and your offerings. It is essential for a business to truly understand their ideal customer, which includes their gender, age, income, profession, interests and hobbies, preferred social network and other similar factors. Bear in mind that even the best marketers will have no success if they don’t understand their audience.
Step 3: Draft a social media mission statement
The social media mission statement of a business drives its future actions, which means it is important to put some thought into it. The purpose of the statement is to clarify how your presence on social media will help your brand and its identity. When you are trying to develop this mission statement, you need to think about your target audience. For instance, you can use social media to educate your audience about your offerings. With a mission statement, it becomes simpler for a business to decide what and how to create and share.
Step 4: Highlight important success metrics
You also need to assess how your social media marketing efforts are working out. The increase in your number of followers is not enough for this purpose. When you are spending so much time and money on something, you obviously want it to improve your bottom line. Some metrics that can help you in doing a proper assessment are time spent on a website, total shares, brand mentions, conversion rate and reach.
Step 5: Come up with engaging content
While most businesses have become aware of the importance of content, they end up jumpstarting and don’t know how to go about creating and curating interesting and engaging content. Once you have identified your target audience, created your mission statement, it is easy for you to start with the content. This can be videos, images, eBooks, infographics, blog posts, interviews etc. As long as it is engaging and high quality, content will help.
Step 5: Track, analyze and then optimize
This is the most crucial steps when it comes to succeeding on social media. Even the best marketers have to use trial and error. This means that you need to keep track of the results, analyze the data you obtain and then make changes or optimize as needed. The key to a great social media strategy is that it is constantly evolving in order to keep up with the trends.