Local Search Engine Optimization (SEO) is one of the most effective tactics of online marketing and is used for promoting local businesses and their offerings to the local communities. In simple terms, local SEO comes in handy for helping your business appear front and center when any prospects conduct a search on Google or other search engines for your products or services. For instance, imagine a scenario when the customer wants to send flowers on Valentine’s Day. They will search for florists near them via Google and will get access to a list of local florists, along with their phone numbers, website and other details. Rather than going through the trouble of searching them all, they just choose the one on top and that’s that.
Now, if you are running a florist shop and you are facing tough competition in the market, wouldn’t you want to be the one the customer chose? Of course, you would, but how to get there? This is where local SEO tactics can be an effective way of breaking through the wall of oblivion. Statistics show that at least four out of five consumers prefer to have their search results customized according to their local communities. Therefore, implementing strategies for local SEO can prove to be extremely wise. Still now convinced? Take a look at these top benefits of local SEO and you will understand:
It is 100% free
There are a wide array of local SEO tools that are available on the internet and the best part is that most of them can be used free of charge. This means that you don’t have to spend a single dime on this sort of marketing. You can make use of these tools for quantifying, tracking and evaluating your efforts and you will be able to get useful results in this way.
Reach your customers
Local SEO is essentially the new yellow pages. They now use their smartphones and tablets to find the best local businesses for any products they are interested in. Thus, when you decide to take advantage of local search engine optimization, you are reaching your target audience that’s looking for you.
Boost website traffic
It is always a benefit to get high-quality and targeted traffic for your website. When you go to the extra lengths of ensuring that your website is optimized for local SEO, you are making certain that any potential customer will be able to find you with ease.
High conversion rates
A look at the numbers show that almost 78% of the searches for local businesses lead to offline purchases, which is quite huge. People use search engines to find names of local businesses and if you are able to show your customers what they are actively searching, they will most definitely come to you.
It is quite easy
One of the biggest benefits of local SEO is that it is very easy. You don’t need any expertise or tech knowledge to be able to implement the strategies and are able to get the desired results quickly.