It is a fact that internet has forever changed the way businesses market and advertise their products, but this doesn’t mean that you cannot use the old school offline marketing methods for getting results. Yes, online marketing can also give you great results, but why put all your eggs into one basket? Using offline marketing tactics can give you an edge over the competition as you are using dual ways of reaching your target audience. But, which offline tactic should you use? There are numerous options at your disposal, but you want to use the best that require minimum investments and give huge returns. Want to know what they are? Read on to find out:
Face-to-face connections and interactions are still an important form of networking and can be really helpful in driving traffic to your website when the people you meet and connect with are inspired to find out more about your business and its offerings. As a matter of fact, you can instill a deeper sense of brand loyalty amongst clientele in this way because they are now able to put a face to the business’s name. The good, old-fashioned handshake still has a lot of power and you can wield it by networking at events and conferences pertaining to your business or industry.
Running ads in print is also a great way for you to get your business and products in front of as many people as possible. This doesn’t just include running ads in newspapers and magazines that are read by your target audience. You can also indulge in flyer distribution, which involves getting flyers printed for your business and distributing them in areas of high traffic. Door hanger distribution can also be included in this category as it entails printing of door hangers, which are typically cardboard or plastic signs with information about the business and its products. As the name indicates, they are hanged on doors so the customers are bound to see them when they open the door.
Another tremendous offline marketing opportunity for a business is in-person speaking engagements. Firstly, with a speaking engagement, you are basically putting yourself in front of a highly interested and targeted audience, which is already primed and will pay attention to whatever you have to say to them. They serve as an excellent way to establish thought leadership within the business and build credibility. You can get plenty of leads when you speak at events and conferences.
This is perhaps one of the oldest methods of offline advertising that a business can use, but it is often considered dead by most. However, the truth is that even though it is not as widely used as it once was, the personal touch associated with cold calls can actually resonate with interested buyers. In fact, people who don’t prefer the impersonal communication of online marketing methods might prefer to respond to phone calls because they are able to get an instant response.