Shipping costs are the most common reasons for shopping cart abandonment. As a matter of fact, research has revealed that almost 44% of the buyers decide not to complete their purchase due to the shipping cost of the product. In addition, shipping is often regarded as the first indicator of the service quality of a business. It doesn’t matter how good your website is or the depth of information it has to offer; a customer will consider your service downright poor if they don’t get the product fast. Therefore, it doesn’t come off as a surprise that almost every online business tries to find a shipping provider that’s attractive to their customers and can deliver products as quickly as possible without eating into their margins.
These days, there are numerous shipping providers that you can find, but how do you choose the best one for your business? Listed below are some considerations that can be helpful for you:
Where are you shipping to?
This sounds rather obvious, but sometimes it is also easy to forget about. The first thing you should check when considering providers is whether they deliver to all the locations that you need. If you are shipping locally, you can opt for a local courier service, but if you want to set up a US-based business from your home country, you would need a shipping provider like Translogic Import & Export Inc. to help you out. You will be able to make purchases in the US and ship them to different parts of the world easily.
What products are you shipping?
You need to bear in mind that not every shipping provider will be able to ship your goods. It is possible that the items require special handling or might be too big, which the shipping company may not be able to accommodate. Likewise, when you are shipping delicate items, such as inflammable products or lab equipment, you have to find a shipping provider that can ensure a proper and safe delivery service
What is the size of your order?
Your choice of shipping provider may also depend on the average size of your order. It is possible that a company may offer you substantial discounts when you have multiple small packages, but you may not get the same benefit when you have big packages to be sent.
What tracking options are available?
Today, everyone wants to be able to track their shipment. Obviously, you also want to know when your product leaves and when it will arrive. Therefore, you need to take the tracking options provided by the shipping company into consideration. They should be easy to use and access and should be available on the website.
What is the speed of shipment?
Last, but certainly not the least, do consider the time taken by the company for delivering your shipment. If your products are time-sensitive, you want a shipping provider that has fast processing and delivery times instead of one that takes weeks or months to deliver.