Everyone says first impressions are important and your company’s logo is your first impression. Logos have a significant impact on how your company is viewed. They make a huge contribution to how effective your company’s branding and marketing plans will be. So why are logos so important?
Face of Your Company
Logos are the first thing people will think of when they think about your company. A logo design will represent who you are and what you do, all in one picture! A picture says a thousand words, so what do you want your logo to say about you?
Recognizability and Repetition
Picture two yellow arches soaring over a bright red background. Getting hungry? That’s the point. A good logo design will be instantly recognizable and will make your customers think about you, even when they aren’t waiting in the drive-thru.
Recognizable things are comforting. A logo will remind people of your company, even if only subconsciously. Additionally, logos can be put everywhere. Including a sales pitch on every envelope would probably get annoying and be a bit over the top. Logos, however, will remind people about your company whenever they see it and can easily be put on envelopes, stationary, shirts, hats, bumper stickers, and more!
Customers tend to trust things they are familiar with. Using the same logo consistently can help your customers gain confidence in your reliability. Effective marketing using your logo, can go a long way toward building your customers’ trust and ensuring their loyalty.
Draw Customers In
A well-designed logo will draw customers in. It will be intriguing and eye-catching. A logo can say all the things you would say if you had the opportunity to speak with someone, but it can be done with thousands of people simultaneously.
Makes You Unique
Business is a tough world and it is important to make your business stand out. Proper branding separates your company from every other company out there. A logo design shows that you are unique and helps portray your business exactly how you want it to.
Can I Change My Logo?
Unless there are extreme circumstances, you should refrain from changing your logo. This is why it is so important for even the newest companies to have a logo design they can stick with. Psychological studies have shown that the brain tends to favor what it sees most often. This is why people tend to be happier with their appearance in mirrors than in photographs. They see a subtly reversed image in the mirror every morning and their brain favors the more familiar image. The same thing applies with logos. Changing a logo after significant branding has been done can be extremely damaging. A disruption in the familiarity of your logo can upset your customer base. The branding process may then have to start from the very beginning.
A good logo is important because it is the face of your business. It will remind your customers of you whenever they see it. A logo allows you to create the image you want your customers to associate with your business. Never settle for less than the best; your logo is how the world will see you.