SEO (Search Engine Optimization) is an important field in the world of digitalization. It is a very crucial aspect of online marketing. The ranking algorithm of the search engine is not revealed. We have experts, trends and predictions you can take information from.
Search Engine Optimization is not rocket science and is fairly easy to understand. Not keeping up with the predictions and trends of SEO might affect the traffic of your website and harm it. The earlier trends become obsolete in minutes, leaving you to learn new trends on the go. Learning these trends and understanding them before they are implemented will make sure you’re up to date and working on the right thing. You can also hire SEO agency Melbourne to help you out with your website ranking.
Here are five SEO trends to look for in 2019:
Mobile Indexing First
In this digital era, the use of mobile phones has become extremely popular. Mobile search has become an important factor and Google is known to look after its users’ demand. In 2016, mobile friendliness was added to the ranking signal. 2019 might be the year where ranking would be based on the mobile version of a site. Apart from that, the time taken for loading a website also remains a huge factor. The attention span of people has become shorter. If a website takes more than a few seconds to load, it will have an effect on its visitors. Google has also introduced Accelerated Mobile Pages (AMP) that loads 4 times faster than usual apps. Make sure your mobile-friendly website is as informational and easy as the desktop one.
People are becoming more comfortable with using the voice search on their mobile. With the increase in ease and understanding, voice search now just has 5.1% errors. This means that voice search is becoming accurate and user-friendly. Voice assistance is expected to increase by 130% in the future. While Google is adapting and trying to understand different regional voice, optimizing your website for it might be an intelligent step. Voice search queries tend to be lengthy and specific than text queries. You should incorporate more how, whys, where and when questions. Adding long keywords to address queries and adding a FAQ page might boost up your ranking.
The video is already a widely used content. YouTube is the largest search engine after Google. More than 55% of users watch videos daily. From Netflix to Vimeo and many other video streaming platforms, thousands of hours are spent on watching. Videos are the next big thing. Content is shifting from just text to audio and video. SEO will likely optimize accordingly. Weight-age of text-based content will decrease and content will be more oriented towards video and audio. It would be important for you to optimize your website accordingly to increase your net traffic and user satisfaction.
User Experience Importance
The satisfaction of users is going to be the next big thing. SEO is ever evolving to make it easier for users to find what they are looking for and for websites to become more users friendly. Chances are the rankings will be based on the user experience of your website. This means that you will have to especially cater to the needs of the user by ensuring that you have what they are looking for. This also means that you should have a website that does not take very long to load and does not have unnecessary pop-ups. You should make sure your site is engaging content to keep them from hitting the back button.
Social Media has revolutionized how the online marketing is done. A good content on social media does not go unnoticed. Social Media has become an important part of marketing and SEO. Having a high rank on Google takes a considerable amount of time. Social signals like shares, likes, comments and mentions on social media platform like Facebook increases your search engine ranking on Google. Facebook has recently updated its algorithm to fight spam content making it easier for authentic websites to get noticed. You should focus on giving content that is user-friendly and popular instead of focusing on increasing the rank. Ask what the users want on your page and then give them exactly that.
While it may look like SEO is complicated to understand, the thin line between SEO and real users is becoming less vivid. Make sure you’re on the right track and catering to your customer’s needs. Keep your content authentic and be up to date with the ever-changing SEO.